Of all global Internet traffic, an estimated 20% and 33% comes from mobile, according to a report by digital agency Walker Sands and StatCounter, and the percentage continues to rise. iPhone traffic is outpacing Android, and on tablets, users are more likely to make purchases.
But your brand’s traffic is not the same as the Internet’s, and your audience or target market may have different behaviors than web users at large. Although trends can offer direction, measuring your own traffic by device can be a powerful metric in making both marketing and product decisions. Read more